Insights
Practical thinking from the desk.
Notes on what’s working in media right now — late space opportunities, sector trends, channel reviews and the occasional opinion. Written by people who plan and buy media every day, not by content marketers.
Industry Insights
ChatGPT visibility: OpenAI is about to count your mentions
OpenAI is testing a dashboard that tells a business how often it appears in ChatGPT's answers and how many clicks those appearances…
Industry Insights
Gen X advertising: the wealthy audience most plans overlook
New research from the Guardian and media agency Initiative says Generation X holds at least a third of UK household wealth, yet…
Industry Insights
RAJAR Q3 2026: record radio reach and what buyers should do now
UK radio has just posted its biggest audience on record, and the listening has shifted further towards digital, talk and the big…
Industry Insights
News media advertising: why #AskForNews matters to buyers
The News Alliance has launched #AskForNews, a month-long campaign asking marketers to stop treating news as a no-go zone. For anyone who…
Industry Insights
Oxford Street pedestrianisation: what it means for OOH buyers
Oxford Street went traffic-free at the end of October, and the industry is still working out what that has done to one…
Industry Insights
Radio, outdoor and print together: new IPA effectiveness data
A new IPA and Bauer Media study finds that campaigns combining audio, outdoor and publishing report 33% more brand effects than campaigns…
Industry Insights
UK ad spend forecast: record £14bn Q4 and what buyers do now
The AA/WARC Expenditure Report says UK ad spend will hit a record £14bn this festive quarter, but almost all of the growth…
Industry Insights
Mail Metro Media: what its mobile and social push means
Mail Metro Media has launched StoryFlow, a full-page mobile format that gives one advertiser the whole screen, a day after its parent…
Industry Insights
Consumer confidence slump: what it means for Q4 media buying
UK consumer confidence has just recorded its sharpest monthly fall since the first lockdown, with shoppers markedly more nervous about big purchases…
Industry Insights
Channel 4 Instant Re4ch: what it means for TV buyers
Channel 4 Sales has announced Instant Re4ch, a launch package that guarantees same-evening peak spots across Channel 4, 5, UKTV and more,…
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