Insights
Practical thinking from the desk.
Notes on what’s working in media right now — late space opportunities, sector trends, channel reviews and the occasional opinion. Written by people who plan and buy media every day, not by content marketers.
Industry Insights
Global Radio Plus: what ad-free radio means for advertisers
Global has launched Radio Plus, a paid tier of Global Player that strips the ad breaks out of Heart, Capital, Smooth, Classic…
Industry Insights
Sky-ITV merger scrutiny: what TV buyers should do now
Channel 4 has asked the competition regulator to look hard at Sky's £1.6bn purchase of ITV's broadcast business, and it is not…
Industry Insights
Channel 4 Sales takes on 5: what it means for TV airtime buying
From 2027, Channel 4 Sales will sell airtime for 5, MTV, Comedy Central and Nickelodeon alongside its own portfolio. For anyone buying…
Industry Insights
Metro newspaper advertising: what ‘radical change’ means for you
Metro's editor-in-chief and executive editor have left with immediate effect and the free daily is promising to redistribute its print run to…
Industry Insights
Post-Summer Marketing: Why September Is Your Moment to Move Fast
Post-summer marketing is the single most under-used opportunity in the UK advertising calendar. Attention dips and ad spend drops during July and…
Industry Insights
Radio Advertising UK: Why It Still Delivers, Nationally and Locally
Radio advertising UK campaigns still work because radio still gets listened to — properly, habitually, and at moments close to purchase. Millions…
Industry Insights
Out of Home Advertising UK: Why Billboards, Transport and DOOH Still Deliver
Out of home advertising UK campaigns cover any paid media seen outside the home: billboards, transport sites, retail placements and the growing…
Industry Insights
Live Sports Event Advertising: A Media Planner’s Guide to Selling Out the Arena
Live sports event advertising works best when it’s treated as a compounding investment rather than a one-off campaign. The events that consistently…
Industry Insights
Country Life Magazine Advertising for Auctioneers: A Guide to Reaching the UK’s Affluent Buyers
Country Life magazine advertising for auctioneers works because it puts fine art, antiques, and country property in front of exactly the readership…
Industry Insights
Choosing an Advertising Agency in Kent: What Local Businesses Should Look For
The right advertising agency in Kent should combine genuine local market knowledge with the media buying expertise to plan and execute campaigns…
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