Sports and events marketing: when the date is fixed, the campaign has to deliver.
Sports and events live or die on a single deadline. We plan campaigns that build awareness, sell tickets, activate sponsors and fill seats — and we do it in the time you’ve actually got.
Where we add value
Ticket sales campaigns
Direct-response campaigns built around the on-sale-to-event-night window. Channel mix designed to drive conversions, not awareness — though we’ll layer in awareness where it’s earning.
Sponsorship promotion
Activations that earn the sponsor’s investment back: pre-event awareness, in-venue messaging, post-event recall. Both for the sponsored property and for sponsoring brands.
Live event marketing
Festivals, exhibitions, conferences, one-off events. Geographically-targeted reach with conversion measurement at the gate or via promo codes.
Late space
Particularly powerful in sports and events. With creative ready and a fixed date, late space inventory in the right region — radio, OOH, regional press, DOOH — can drive a step-change in last-fortnight ticket sales at a fraction of rate-card cost.
What we know about this sector
- Lead times compress relentlessly — campaigns get launched late, every time
- Conversion windows are short and unforgiving
- Geographic targeting matters more than almost any other category
- Sponsorship clients need both reach and measurable activation
- Weather, news cycles and competing events can move sales by 20%+
Working with James and the VCM team throughout our events is always a great, dynamic experience from start to finish. James and his team's commitment and drive to work with the client day and night is clearly outlined by the great results driven. Continually pushing boundaries, making suggestions and keeping the client honest pays dividends for both the client, and VCM! Thanks to James and the team as always!
I've worked with James and VCM for eight years, and they consistently impress me. What sets them apart isn't just their expertise; it's the quality of the relationship. They take the time to truly understand your business, your audience, and your goals, and they communicate with clarity and honesty. Every campaign has felt like a genuine partnership rather than a transaction. They are proactive, responsive, and always feel like an extension of your own team.
James has literally been my right hand throughout the years for our events in London and Dublin. He's far more than a marketing agency, he has become an integral part of our team and we would not have had the tremendous success in both markets without him. He will do everything possible to ensure no stone goes unturned and consistently overdelivers. I could not give him a higher recommendation, he's in a league of his own.
Got an event coming?
Send us the date, the venue, the audience and the budget. We'll come back with a campaign plan.