Insights
Practical thinking from the desk.
Notes on what’s working in media right now — late space opportunities, sector trends, channel reviews and the occasional opinion. Written by people who plan and buy media every day, not by content marketers.
Industry Insights
Auction House Marketing: How Smarter Media Buying Wins Consignments
Auction house marketing wins consignments by reaching sellers before they’ve decided who to trust with their property, not just bidders once a…
Industry Insights
What Is Late Space Advertising? A Media Buyer’s Guide to Distressed Inventory
Late space advertising is the practice of buying unsold, discounted media inventory shortly before a publication deadline or broadcast slot, allowing advertisers…
Industry Insights
How Hot Weather Changes the Way Britain Consumes Media (And What That Means for Your Campaign)
Hot weather measurably changes how the UK consumes media. TV viewing falls during daylight hours, radio listening shifts to portable and outdoor…
Sector Insights
How to Start Advertising on TV: A Step-by-Step Guide for Brands Making the Leap from Digital
TV advertising in the UK is accessible to businesses spending from around £3,000 per campaign on regional digital channels. The process involves…
Industry Insights
An advertising agency in Kent that makes your marketing work harder
VCM is an independent media agency based in Meopham, Kent. We plan and buy press, radio, out-of-home, TV and digital advertising for…
Industry Insights
Programmatic, Native and Digital Display: What They Actually Are — and How to Use Each One to Win Business
Programmatic advertising is the automated buying and selling of digital ad inventory in real time. Native advertising matches the look and feel…
Industry Insights
Why Print Still Pulls: The Enduring Power of Newspapers and Magazines for Advertisers
Why newspapers and magazines still beat digital on response quality — across national, regional and consumer titles — and why VCM buys…
Industry Insights
ChatGPT Ads: Where Consumer Decisions Are Being Made
ChatGPT began serving sponsored results within its AI responses in 2025. With over 900 million weekly active users, the platform now represents…
Industry Insights
The Future of Media in the UK: What Brands Need to Know for 2026
UK advertising expenditure is forecast to pass £50 billion in 2026, with digital accounting for around 70% of total spend. The most…
Sector Insights
How UK and European Fine Art Auction Houses Embraced Digital — Without Abandoning Tradition
UK and European fine art auction houses now receive around 80% of bids via online platforms, yet print catalogues and specialist art…
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