Insights
Practical thinking from the desk.
Notes on what’s working in media right now — late space opportunities, sector trends, channel reviews and the occasional opinion. Written by people who plan and buy media every day, not by content marketers.
Industry Insights
Meta commercial terms: what advertisers should do before 20th November
Meta's updated commercial terms take effect on 20 November, and a clause about crawling the websites linked to business accounts has publishers…
Industry Insights
IPA Bellwether Q3 2026: main media budgets at nine-year high
The Q3 2026 IPA Bellwether shows UK marketing budgets rising at their fastest rate in more than two years, with main media…
Industry Insights
OOH proof of play: what the Playout audit means for buyers
Out-of-home's Playout system has just passed its latest independent audit, with every digital ad sampled so far this year matching the record…
Industry Insights
Motorway advertising: buy the audience or buy the screen?
i-media, which runs the advertising screens at motorway service areas, has launched a way to buy motorway advertising by the type of…
Industry Insights
Bauer radio advertising on Amazon: what it means for buyers
Bauer has made the digital audio from Absolute Radio, KISS, Magic, Hits Radio and Greatest Hits Radio available to buy through Amazon…
Industry Insights
Prime Video advertising to join Barb CFlight: what buyers do now
Amazon says Prime Video will join Barb CFlight in 2027, which means Prime Video advertising will be reported in the same post-campaign…
Sector Insights
Sports sponsorship effectiveness: three fixes for promoters
A new IPA report finds that four in ten people working in sports sponsorship are confident it delivers business results. For a…
Industry Insights
Sky streaming ads on Amazon: what it means for TV buyers
Sky Media has opened its streaming inventory, live sport included, to advertisers buying through Amazon Ads. It is a new door into…
Industry Insights
Local newspaper advertising: what the new Raid data changes
Local newspaper advertising has a new set of audience numbers. Raid, which launched on 1 October, replaces JICREG as the place planners…
Industry Insights
PAMCo readership figures: what print advertisers should ask
The latest PAMCo readership figures put publishers' reach at 41 million readers a week and news brands at 22 million a day.…
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