Insights
Practical thinking from the desk.
Notes on what’s working in media right now — late space opportunities, sector trends, channel reviews and the occasional opinion. Written by people who plan and buy media every day, not by content marketers.
Industry Insights
Radio advertising budget: time to shift search and social?
Radiocentre says brands can make more profit from the same money by moving a slice of their search and social spend into…
Industry Insights
UK digital adspend hits £21.2bn: what smaller advertisers do now
UK advertisers spent £21.2bn on digital in the first six months of 2026, more than in the whole of 2020, according to…
Industry Insights
BBC local radio cuts: what they mean for radio advertisers
The BBC is cutting local radio weekend breakfasts, weekday evening shows and its late programme, with 90 roles going and most of…
Industry Insights
YouTube overtakes BBC on viewing minutes: what TV buyers do now
For the first time, Barb's monthly figures put YouTube ahead of the BBC on average viewing minutes, with the platform edging in…
Industry Insights
Global Radio Plus: what ad-free radio means for advertisers
Global has launched Radio Plus, a paid tier of Global Player that strips the ad breaks out of Heart, Capital, Smooth, Classic…
Industry Insights
Sky-ITV merger scrutiny: what TV buyers should do now
Channel 4 has asked the competition regulator to look hard at Sky's £1.6bn purchase of ITV's broadcast business, and it is not…
Industry Insights
Channel 4 Sales now sells Channel 5: what changes for TV airtime buyers
From 2027, Channel 4 Sales will sell airtime for 5, MTV, Comedy Central and Nickelodeon alongside its own portfolio. For anyone buying…
Industry Insights
Metro newspaper advertising: what ‘radical change’ means for you
Metro's editor-in-chief and executive editor have left with immediate effect and the free daily is promising to redistribute its print run to…
Industry Insights
Post-Summer Marketing: Why September Is Your Moment to Move Fast
Post-summer marketing is the single most under-used opportunity in the UK advertising calendar. Attention dips and ad spend drops during July and…
Industry Insights
Radio Advertising UK: Why It Still Delivers, Nationally and Locally
Radio advertising UK campaigns still work because radio still gets listened to — properly, habitually, and at moments close to purchase. Millions…
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