Category: Industry Insights
Industry Insights
Mail Metro Media: what its mobile and social push means
Mail Metro Media has launched StoryFlow, a full-page mobile format that gives one advertiser the whole screen, a day after its parent…
Industry Insights
Consumer confidence slump: what it means for Q4 media buying
UK consumer confidence has just recorded its sharpest monthly fall since the first lockdown, with shoppers markedly more nervous about big purchases…
Industry Insights
Channel 4 Instant Re4ch: what it means for TV buyers
Channel 4 Sales has announced Instant Re4ch, a launch package that guarantees same-evening peak spots across Channel 4, 5, UKTV and more,…
Industry Insights
Meta commercial terms: what advertisers should do before 20th November
Meta's updated commercial terms take effect on 20 November, and a clause about crawling the websites linked to business accounts has publishers…
Industry Insights
IPA Bellwether Q3 2026: main media budgets at nine-year high
The Q3 2026 IPA Bellwether shows UK marketing budgets rising at their fastest rate in more than two years, with main media…
Industry Insights
OOH proof of play: what the Playout audit means for buyers
Out-of-home's Playout system has just passed its latest independent audit, with every digital ad sampled so far this year matching the record…
Industry Insights
Motorway advertising: buy the audience or buy the screen?
i-media, which runs the advertising screens at motorway service areas, has launched a way to buy motorway advertising by the type of…
Industry Insights
Bauer radio advertising on Amazon: what it means for buyers
Bauer has made the digital audio from Absolute Radio, KISS, Magic, Hits Radio and Greatest Hits Radio available to buy through Amazon…
Industry Insights
Prime Video advertising to join Barb CFlight: what buyers do now
Amazon says Prime Video will join Barb CFlight in 2027, which means Prime Video advertising will be reported in the same post-campaign…
Industry Insights
Sky streaming ads on Amazon: what it means for TV buyers
Sky Media has opened its streaming inventory, live sport included, to advertisers buying through Amazon Ads. It is a new door into…
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