Category: Industry Insights

Out of home advertising UK campaigns cover any paid media seen outside the home: billboards, transport sites, retail placements and the growing…

Live sports event advertising works best when it’s treated as a compounding investment rather than a one-off campaign. The events that consistently…

Country Life magazine advertising for auctioneers works because it puts fine art, antiques, and country property in front of exactly the readership…

The right advertising agency in Kent should combine genuine local market knowledge with the media buying expertise to plan and execute campaigns…

Auction house marketing wins consignments by reaching sellers before they’ve decided who to trust with their property, not just bidders once a…

Late space advertising is the practice of buying unsold, discounted media inventory shortly before a publication deadline or broadcast slot, allowing advertisers…

Hot weather measurably changes how the UK consumes media. TV viewing falls during daylight hours, radio listening shifts to portable and outdoor…

VCM is an independent media agency based in Meopham, Kent. We plan and buy press, radio, out-of-home, TV and digital advertising for…

Programmatic advertising is the automated buying and selling of digital ad inventory in real time. Native advertising matches the look and feel…

Why newspapers and magazines still beat digital on response quality — across national, regional and consumer titles — and why VCM buys…