Category: Industry Insights
Industry Insights
Why Print Still Pulls: The Enduring Power of Newspapers and Magazines for Advertisers
Why newspapers and magazines still beat digital on response quality — across national, regional and consumer titles — and why VCM buys…
Industry Insights
ChatGPT Ads: Where Consumer Decisions Are Being Made
ChatGPT began serving sponsored results within its AI responses in 2025. With over 900 million weekly active users, the platform now represents…
Industry Insights
The Future of Media in the UK: What Brands Need to Know for 2026
UK advertising expenditure is forecast to pass £50 billion in 2026, with digital accounting for around 70% of total spend. The most…
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