Category: Industry Insights
Industry Insights
Local newspaper advertising: what the new Raid data changes
Local newspaper advertising has a new set of audience numbers. Raid, which launched on 1 October, replaces JICREG as the place planners…
Industry Insights
PAMCo readership figures: what print advertisers should ask
The latest PAMCo readership figures put publishers' reach at 41 million readers a week and news brands at 22 million a day.…
Industry Insights
Radio advertising budget: time to shift search and social?
Radiocentre says brands can make more profit from the same money by moving a slice of their search and social spend into…
Industry Insights
UK digital adspend hits £21.2bn: what smaller advertisers do now
UK advertisers spent £21.2bn on digital in the first six months of 2026, more than in the whole of 2020, according to…
Industry Insights
BBC local radio cuts: what they mean for radio advertisers
The BBC is cutting local radio weekend breakfasts, weekday evening shows and its late programme, with 90 roles going and most of…
Industry Insights
YouTube overtakes BBC on viewing minutes: what TV buyers do now
For the first time, Barb's monthly figures put YouTube ahead of the BBC on average viewing minutes, with the platform edging in…
Industry Insights
Global Radio Plus: what ad-free radio means for advertisers
Global has launched Radio Plus, a paid tier of Global Player that strips the ad breaks out of Heart, Capital, Smooth, Classic…
Industry Insights
Sky-ITV merger scrutiny: what TV buyers should do now
Channel 4 has asked the competition regulator to look hard at Sky's £1.6bn purchase of ITV's broadcast business, and it is not…
Industry Insights
Channel 4 Sales now sells Channel 5: what changes for TV airtime buyers
From 2027, Channel 4 Sales will sell airtime for 5, MTV, Comedy Central and Nickelodeon alongside its own portfolio. For anyone buying…
Industry Insights
Metro newspaper advertising: what ‘radical change’ means for you
Metro's editor-in-chief and executive editor have left with immediate effect and the free daily is promising to redistribute its print run to…
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